A brand strategy is best supported through which of the following methods?

A brand strategy is best supported through positioning and research because these elements are fundamental to understanding how a brand is perceived in the marketplace and how it can effectively differentiate itself from competitors. Positioning involves defining the brand's unique value proposition and identifying the target audience, which are critical components of a successful brand strategy. This helps in creating messaging and marketing initiatives that resonate with consumers and establish a strong brand identity.

Research plays a key role in this process as it provides insights into customer preferences, market trends, and competitive analysis. It allows businesses to make informed decisions about how to position their brand and tailor their offerings to meet market demands. By leveraging data gathered from research, companies can refine their strategies to enhance brand awareness, loyalty, and overall market effectiveness.

In contrast, financial forecasting, product development only, and cost reduction strategies, while important aspects of business management, do not specifically provide the focused insight and strategic guidance necessary for building and supporting a distinctive brand strategy.