Market share can be increased by which of the following strategies?

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Study for the Peregrine MBA Exam. Test your knowledge with flashcards and multiple choice questions, each with explanations. Get ready for your MBA exam!

Increasing market share through improving customer service is an effective strategy because it directly enhances the customer experience. When a company prioritizes customer service, it builds stronger relationships with its clients, leading to higher customer satisfaction and loyalty. Satisfied customers are more likely to return and make repeat purchases, which contributes to increasing market share.

Additionally, exceptional customer service can create positive word-of-mouth referrals, attracting new customers who may have previously considered competitors. In industries where customer experience is a differentiating factor, a strong emphasis on service can set a company apart and help it capture a larger share of the market.

Furthermore, improving customer service can also lead to valuable feedback from consumers, enabling a company to refine its products and services to better meet market demands, further bolstering its competitive position.

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